Coffee Tumbler Ad — Copywriting Example
In this copywriting example, I am advertising an IMAGINARY tumbler brand. I’m using the Empathy Through Shared Misery technique. Read below to discover my copywriting style.
Okay, let’s face it. Life isn’t perfect.
Especially when running around the house, late for work because your alarm clock didn’t go off at the time you had set it to.
And for a working human, you need your fuel, your go-go juice: coffee. So, you scramble, fill up your cup, and you’re out the door before you can waste any more time.
All it takes is one quick movement, one wrong turn, and your coffee is spilled all over your work clothes. Now, you have to go back inside and change, making you even later for work than you already were.
More than a few times I’d like to admit, something similar has happened to me.
We can’t control everything, especially instances like this one. You can’t control your alarm clock going off at the wrong time. You didn’t mean to spill your coffee all over the front of your brand new white work shirt. But, these things happen to the best of us.
But, what if I told you there was a way to prevent at least one of these tragic instances from happening?
Introducing the new Coffee Tumbler. It’s a 20 OZ thermal tumbler with built-in straw and lid, to keep your hot or iced coffee contained instead of splatted on the front of your brand new shirt.
Our tumbler technology ensures that once you screw the lid on tight, it’s not going anywhere. Our company has completed multiple tests and trials and we’ve found that the lid never comes off, containing the liquid safely inside. Accident-proof instead of accident-prone.
AND if you order a Coffee Tumbler and find that this isn’t the case, we will give your money back, guaranteed, AND give you a working replacement.
Worry about one less thing during your busy mornings and purchase a Coffee Tumbler.
